Assume East Chestnut Regional Health’s upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives. Summative Assessment- Financial and Ethical Impact Analysis Summary Summative Assessment- Financial and Ethical Impact Analysis Summary Use the Case Study Review Guide as a tool to help you complete your analysi

Summative Assessment- Financial and Ethical Impact Analysis Summary

East Chestnut Regional Health System (ECRHS) was created after three organizations merged. These include East River Medical Center (ERMC), Northern Mountain Hospital Consortium (NMHC), and Archway Hospital. The merger took place more than ten years ago. Notably, the assessment undertaken in this report evaluates different aspects related to financial and ethical dimensions, as given in the following section.

Mission and Objectives – Ethical and Financial Impact of ECRH’s Vision, Mission, Values, and Strategic Objectives on Health Care Marketing Strategies

ECHR’s mission is to improve people’s quality of life by delivering distinguished, excellent services.

ECRH’s vision is to become a leader in developing and distributing excellent human health services.

ECRH’s values are integrated care, collaboration with partners, communication, expansion and growth, innovation and quality, and employees and patients.

ECRH’s objectives include offering better women’s service through improved standards of women’s care, improving the service line across the entire system and the grand opening of their institution’s new Oncology Center, recruiting new physicians to reduce the average age of the physician staff, using lean management processes to correct service issues found in the ED, abandon the accountable care organization, re-establishing relationships with regional emergency medical services to raise the utilization of the medical air service, close regional burn unit, close the behavior services of ECRH and implement the decision of closing AH.

Their financial and ethical impact on the current healthcare marketing strategy is moderate, considering that most women who form the market for the organization feel there is a need for the company to enhance its services by adding more primary care doctors and children’s care. Notably, this is an ethically right suggestion that will increase financial costs for the organization.

Organizational Structure and Culture – Ethical and Financial Impact of ECRH’s Structure and Culture on Health Care Marketing Strategies

The organization’s Chief Executive Officer heads ECRH’s current organizational structure. However, the organization’s leadership has other top five officials, including the Chief Financial Officer, Chief Operating Officer, Chief Medical Officer, Chief Nursing Officer, and the Senior Vice President for human resources. Essentially, this top leadership, combined with the chief officers from the technological department, employed physician group leadership, human resources, and marketing departments are responsible for decision-making in the organization. They oversee the working of 400 physicians who are employed throughout the organization system.

The organization’s culture impacts the current healthcare marketing strategy regarding its competitive edge. The organization’s culture has to ensure that patients are served in the best way by getting the best products and services in the competitive healthcare space. One marketing strategy that ECRH adopts to maintain competitiveness includes advanced technology. Further, the organization has considered a level 1 Trauma Center with 550 beds where air services are offered. Another marketing strategy that works toward this direction is acquiring a 100-acre land where the company intends to build a new Oncology Center and relieve the strain observed in some of its current departments, such as the imaging center and emergency services.

Their financial and ethical impact on the current healthcare marketing strategy is the increased financial costs of maintaining the marketing strategy. Notably, this is so because there are new requirements to be made to the current marketing strategy, such as developing an advertising campaign for the ED/Trauma services of ECRH and opening the new Oncology center.

Current Marketing Strategies – ECRH’s Products and Services, Pricing, Distribution, and Promotion

ECRH’s services include women’s health, cardio-logical, orthopedic, emergency general health care, ambulatory, general surgery operations, oncology services, burn setting training, and level 1 Trauma Center services. Notably, these products and services are relatively affordable for most customers. However, more marketing is required for the products to reach a larger market with the services. The initiative to develop a communication plan that entails a detailed marketing plan to help the company advertise its services represents ECRH’s distribution and promotion plans.

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